Nucleus Marketing & Consultancy Services

Thursday,27 October,2005 Objective: To Maintain and develop new business opportunities for core product lines. Provide technical and sales support to customers and distribution partners in the areas of project layout, quotations, demonstrations, and competitive comparisons. Support manufacturer and distributors as a local technical resource to help create demand for products. To look after entire gamut of Marketing set-up of particular region and take lead role in all facets of Marketing I. E. Business development, Marketing Planning, sales, follow-ups and overall supervision which ends at meeting/exceeding targets top line/bottom line, capturing desired market share, establishing Brand position as a most reliable supplier in the market. Competency & Profile Nucleus Marketing was established on 28/6/2003 with sole aim to provide vital links to products and customers. Established on new lines of product promotion, concept selling the company was formed by A. N. Arun with vast experience in Marketing of electrical products from Modular Switches to Industrial Switchgear products with about 20 years relative experience in the field and coverage of entire south, representing various companies. The immense confidence and rapport enjoyed with various segments in the filed like dealers, End users, OEMS, Industries, Government departments, specifiers etc. The company tends to provide its expertise to various manufacturers in this field in establishing their foothold in this vibrant and competitive market. Services Rendered To establish marketing set-up in the region. To identify target customer segments and their requirements & assist in developing the pricing strategy in line with the sales & marketing strategic plan. Understand & assess implications of changing market and demand trends on the overall pricing strategy of the company. In the process develop an understanding of product demand by geography, by customer category and by type of end use for both domestic and international markets. Develop understanding of key competitor trends, specifically pricing strategies that competitors are taking in the market place. Ensure effective market research studies & use all the information to develop the benchmark in order to implement the best strategies & practices. To effectively liaise with the Bureaucracy at the state and Central govt. Level so as to ensure business from the Government departments. Develop a good database of customer, price, & demand trends. Monitor customer complaints & coordinate with technical persons at plant to resolve it to develop strong customer relationship. Establishing dealer/distributor network. Product Application & Customization. Provide technical/sales support to Customers & Channel partners Increasing Market Share Providing market feedback to manufacturers Providing link to manufacturers & dealers.